Research Read

RI Quarterly Omnibus

Posted by admin on  November 14, 2019

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Category: Omnibus
RI Quarterly Omnibus Periodicity: quarterly Territory coverage: Delhi NCR Sample options: 2000 respondents aged 18+, who reside in Delhi NCR SEC A1, A2 1000 respondents aged 18+, who reside in Delhi NCR(half of the sample), SEC A1, A2 1350 respondents aged 18+, who reside in urban settlements, SEC A1, A2 Method of respondents’ selection: random route selection Survey procedures: Survey is conducted by “face-to-face” interviews Normal interview length 20–40 minutes Data collection is performed by

India This Millennium

Posted by admin on  November 14, 2019

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Category: Backgrounder
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India at the close of last millennium had just tasted free markets and the unique experience had caused a lot of blood letting in stock exchanges. Some small & big organizations, some in desperation & some out of sheer ambition thoughtlessly & bizarrely instituted research seeking panaceas. Both in consumer and in industrial sectors- studies of all kinds- and in large quantum. But to our mind at Image India , much of those promising hopes

Scale Development

Posted by admin on  November 5, 2019

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Category: Stats Thoughts
Scales are essential to a study. Many say it. A fewer believe it. And still a lesser number apply this with their heart.Going back over half+ centuries it took numerous applications and initiatives to standardized scales. Some of the so developed scales achieved regional and par national applicability, at times exhibiting ‘Culture Free’ properties. And in the process acquire almost magical accuracy and and the ability to elicit correct response and information where correctly applied.

Exploratory, Qualitative FGDs

Posted by admin on  November 5, 2019

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Category: Methodology
Focus Group technique & instrument remains enigmatic in its application and utility in the investigation for both consumer research and social research. Our vast knowledge base about its applicability and use remains proprietary. Though primarily exploratory in nature our years of practice enables us to achieve highly specific and accurate findings & data. In our use of this phaseological technique we uniquely incorporate personality type evaluation of the participants adding miles of depth to our

Measuring the unmeasured/ measurable?

Posted by admin on  September 4, 2019

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Category: Stats Thoughts
Much what we measure in surveys and studies stay limited to expressed behavior and established attitudes. Among our prospects, consumers , associatives and the lay public.But admittedly what we are often trying to get hang on is the deep perceptions, interceptions, motivations propensities and temperaments. The question here that bears salience thus is — Are we able to do so with due accuracy? And the answer here is often waveringly ‘yes’ mostly at best. Some